This Solicitation opportunity from Government of Canada was posted on December 1, 2023. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
Brand Love Research and Measurement Framework
Contract Overview
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Destination Canada is seeking a research contractor through a Negotiated Request for Proposal to develop a specialized research measurement framework. The goal of this project is to create a holistic system for monitoring emotional brand love regarding travel to and within Canada across the entire consumer journey. This framework is intended to surpass traditional brand health and equity metrics, allowing Destination Canada and its DMO partners to better understand their audience and differentiate the country's appeal to travelers. This federal solicitation, identified as DC-2023-CD-10, is managed by the Government of Canada. The project will be performed within Canada, specifically noting British Columbia. Interested parties are directed to coordinate with the primary point of contact, Christine Duguay, regarding the submission of proposals for this strategic branding initiative.
General Info
Place of Performance
*British Columbia *Canada, CANSet-Aside
Documents
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Timeline
Submission Closed
Organization & Contact Information
Full Description
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