This Solicitation opportunity from Government of Canada was posted on December 1, 2023. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
Brand Love Research and Measurement Framework
Closed
DC-2023-CD-10CanadaSubmission Closed
Contract Overview
Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.
General Info
Agency
Government of Canada → Destination CanadaView Agency
NAICS
N/A
Place of Performance
*British Columbia *Canada, CANSet-Aside
NONE
Documents
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Timeline
PhaseClosed
Submission Closed
Organization & Contact Information
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AgencyGovernment of Canada → Destination Canada
Contacts1 person available
OfficeN/A
Office AddressN/A
Contacts
Full Description
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The purpose of this Negotiated Request for Proposal (the “NRFP”) is to solicit proposals for a research contractor who can design and build a research measurement framework that provides and monitors a holistic understanding of emotional brand love on travel to and within Canada throughout the consumer journey. The resulting measurement framework will measure love in a way that currently doesn’t exist, going beyond traditional brand health and brand equity measures processes. It will help Destination Canada and Team Canada Destination Marketing Organization (DMO) partners know their audience better, build a cohesive Canadian story and differentiate our country in the hearts and minds of travellers.