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Brand Strategy & Messaging Framework

Active
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This subcontract opportunity with Ontario County involves the development of a strategic messaging framework for Finger Lakes Community College. The selected provider will analyze research data to establish the college's voice, value proposition, and communication pillars using strategic planning frameworks. This project requires specialized expertise in brand positioning and strategic communications to produce a formal Messaging Framework document that will ultimately guide the design of the college's visual identity. The solicitation was posted on September 16, 2026, with a response deadline of October 13, 2026. Classified under NAICS code 541612, the contract focuses on delivering a comprehensive strategic guide to ensure consistent and effective messaging for prime contractors operating on county projects.

General Info

Ontario County seeks a provider to develop a strategic messaging framework for FLCC.

Agency

New York → Ontario CountyView Agency

NAICS

541612 - Human Resources Consulting ServicesView NAICS

Place of Performance

NY, USA

Set-Aside

NONE

Documents

This scope was carved out of R26089.

The full solicitation package (2 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

FLCC Brand Discovery and Strategic Messaging Initiative

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Timeline

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Organization & Contact Information

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AgencyNew York → Ontario County
ContactsNo contacts available
OfficeN/A
Organization / Agency
New York → Ontario County
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Office AddressN/A
ContactsNo contact information available

Full Description

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Develops a strategic messaging framework for prime contractors on Ontario County projects for Finger Lakes Community College. Analyzes research data to identify key themes and defines the college's voice, value proposition, and communication pillars using strategic planning frameworks. Requires expertise in strategic communications and brand positioning. Delivers a formal Messaging Framework document to guide visual identity design.

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